Georgetown Optician is a family business with three generations of optical expertise. The family wanted to develop a campaign that positioned Georgetown Optician as the premier retailer of high‑end eyewear in Washington, D.C. The centerpiece of this campaign is a short fashion film that features the store's collection of eyewear and highlights the family's unparalleled expertise. Taking inspiration from the real life Georgetown Optician family, I conceived the story of a quirky family with a strange obsession for eyes.
DESIGN FIRM: Design Army
CHIEF CREATIVE OFFICER: Pum Lefebure
DIRECTOR: Dean Alexander
ART DIRECTORS: Sucha Becky, Mariela Hsu
DESIGNER: Gabriela Hernandez
COPYWRITER: Mark Welsh