The Hong Kong Ballet is one of Asia’s premier ballet companies and is internationally known for its innovative interpretations of classic masterpieces. For its 40th anniversary, Design Army developed a dynamic campaign that celebrates the company’s legacy as well as its forward-thinking vision.
CLIENT: Hong Kong Ballet
DESIGN FIRM: Design Army
CHIEF CREATIVE OFFICER: Pum Lefebure
DIRECTOR: Dean Alexander
ARTISTIC DIRECTOR/CHOREOGRAPHER: Septime Webre
ART DIRECTORS: Heloise Condroyer, Gabriela Hernandez